Wife's worked out that her hotel was 4 minutes (walking time) from the Mulberry Factory shop in Shepton Mallet.
She's sent me a text with that 'monkey covering his eyes' emoji followed by £1395! She's internalised it like I used to do coming out of the Barbour Factory outlet.
"2 bags, a purse and some sunglasses is cheaper than their Bayswater bag." Says nowt...