There used to be a time when it was considered revolutionary that anti-perspirant ‘kept you dry and confident all day’. Then, it was 24 hour protection, then I saw 48 hour protection on some when I was last back.
Just saw an advert for a product that now gives you 72 hour protection. FFS, what is the future? One day, a deodorant that keeps you dry and confident for 4 years? The world is going slowly mad.