Ken_Lobster you are happy for the media to determine what is woke and what isn't? Even though you seem to accept it's a term they have weaponised to marginalise the views of a large proportion of the population. Just as others have weaponised Gammon to diminish the credibility of others.
Language and how we use it is very political, and if you can influence how language is used and framed you have a political advantage. It is one of the reasons incredibly wealthy people are prepared to lose money on printed media.